From the mind of Daniel
Expand your mind. The rest will follow.
The latest from me.
The Apple App You Might Overlook, But Don’t
The Apple App You Might Overlook, But Don’t You know that feeling when you stumble on something amazing… and then realize it’s been sitting right under your nose the whole time? That was me with Appl
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Daniel
The Apple App You Might Overlook, But Don’t
The Apple App You Might Overlook, But Don’t You know that feeling when you stumble on something amazing… and then realize it’s been sitting right under your nose the whole time? That was me with Appl
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Daniel
Chili’s CMO on brand’s winning value message and evolving data strategy
Chili’s CMO on brand’s winning value message and evolving data strategy Swipes at fast food rivals and marketing to Gen Z with TikTok have helped boost the casual dining chain’s sales. Published Aug.
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Daniel

Coke Zero Sugar leans into gaming to reach Gen Z college football fans In its marketing to Gen Z, the soft drink brand is serving as the exclusive CPG sponsor of EA Sports College Football 25. Dive B
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Daniel

Allbirds CMO on why brand building is key to company’s turnaround plan A campaign promoting a new Tree Glider shoe is part of the sustainability minded marketer’s bigger push into awareness-driven ta
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Daniel

Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in The limited-edition flavor includes packaging that can be scanned to unlock physical and digital experiences, including the c
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Daniel
NFL, GameSquare tap into football fandom for traveling creator series
NFL, GameSquare tap into football fandom for traveling creator series “NFL 4 The Fans Live” blends football hype with interactive gaming and creator-driven content and will launch with a multi-city s
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Daniel

Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins Shrek, the Minions and Grimace are some of the other fan-favorite characters featured on the items that will be broug
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Daniel

Chipotle drops ‘burrito-proof’ makeup with TikTok-viral cosmetics brand Inspired by the popularity of mukbangs, the fast-casual chain teamed with Wonderskin for “Lipotle,” a lip stain timed to Nation
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Daniel
Roku adopts Trade Desk’s UID2 to enhance audience targeting
Roku adopts Trade Desk’s UID2 to enhance audience targeting The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie pla
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Daniel
Why McDonald's Has The Best Fountain Soda
Why McDonald's Has The Best Fountain Soda McDonald's burgers and fries are legendary, and there's no question that its soda reigns supreme over all other similar establishments. It isn't unheard of f
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