From the mind of Daniel
Expand your mind. The rest will follow.
The latest from me.
The Apple App You Might Overlook, But Don’t
The Apple App You Might Overlook, But Don’t You know that feeling when you stumble on something amazing… and then realize it’s been sitting right under your nose the whole time? That was me with Appl
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Daniel
The Apple App You Might Overlook, But Don’t
The Apple App You Might Overlook, But Don’t You know that feeling when you stumble on something amazing… and then realize it’s been sitting right under your nose the whole time? That was me with Appl
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Daniel
How Liberty Media became one of the world’s most valuable sports empires
How Liberty Media became one of the world’s most valuable sports empires PUBLISHED SUN, OCT 20 20247:08 PM EDT Chris Hawes As global lockdowns began in 2020, sports fans surged online and Liberty Med
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Daniel
Walmart parodies TV hits in Black Friday ‘advertainment’ series
Walmart parodies TV hits in Black Friday ‘advertainment’ series “Deals of Desire” taps into customers’ “main character energy” and follows similar efforts from the retailer that bridge content and co
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Daniel
Heineken turns any phone ‘boring’ to encourage IRL connection
Heineken turns any phone ‘boring’ to encourage IRL connection A recently launched app shuts down other apps, notifications and camera functions for a set period of time. Dive Brief: Heineken is ramp
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Daniel
E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt
E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join t
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Daniel
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Inside Walmart’s pop culture-heavy 2024 holiday campaign “Gilmore Girls,” “The Simpsons” and more appear in ads that try to balance the usual seasonal sentiment with a focus on culture. Walmart on Su
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Daniel

MLB playoff viewership surges as big market stars vie for World Series MLB viewership numbers on TNT Sports and Fox Sports have been strong throughout the playoffs. Star power and compelling
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Daniel
Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell
Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the
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Daniel
How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’
How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’ The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for its latest cheeky campaign. Dr. Squatch
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Daniel

New brands jump at endorsement deals with influencers, celebrities: study Of brands in the endorsement space, 29% entered in the last 12 months, according to research from SponsorUnited. Celebrities
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