From the mind of Daniel
Expand your mind. The rest will follow.
The latest from me.
Beginner Walking Series: How to Work Up to 10,000 Steps a Day
Many people prioritize structured workouts, but neglect the importance of simply moving. Moving more often each day is one of the easiest ways to improve your overall health and fitness. One way to d
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Daniel
Beginner Walking Series: How to Work Up to 10,000 Steps a Day
Many people prioritize structured workouts, but neglect the importance of simply moving. Moving more often each day is one of the easiest ways to improve your overall health and fitness. One way to d
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Daniel
Peloton targets millennial men with first part of multiphase campaign
Peloton targets millennial men with first part of multiphase campaign The friendly rivalry between football-playing brothers T.J. and J.J. Watt is the focus of “Find your push. Find your power.” Dive
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Daniel
Dick’s recreates iconic holiday film moments with NFL’s Watt brothers
Dick’s recreates iconic holiday film moments with NFL’s Watt brothers In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics. Well-
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Daniel
Amazon’s holiday campaign spotlights classic song, acts of kindness
Amazon’s holiday campaign spotlights classic song, acts of kindness A janitor’s dreams of stage fame are realized in ads that feature Burt Bacharach and Hal David’s “What the World Needs Now Is Love.
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Daniel
Inside Disney’s increasingly global approach to selling holiday ads
Inside Disney’s increasingly global approach to selling holiday ads The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of entertainment content d
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Daniel
The Most Ridiculous Fast Food Menu Item Of 2024
The Most Ridiculous Fast Food Menu Item Of 2024 Fast food chains love a gimmick, but every so often, they go all out with something so wild you can’t help but wonder if it’s meant for eating or just
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Daniel
Why Old Navy is throwing back to the ’90s to burnish its iconic brand
Why Old Navy is throwing back to the ’90s to burnish its iconic brand CMO Behnaz Ghahramani opened the playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned reta
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Daniel
How Liberty Media became one of the world’s most valuable sports empires
How Liberty Media became one of the world’s most valuable sports empires PUBLISHED SUN, OCT 20 20247:08 PM EDT Chris Hawes As global lockdowns began in 2020, sports fans surged online and Liberty Med
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Daniel
Walmart parodies TV hits in Black Friday ‘advertainment’ series
Walmart parodies TV hits in Black Friday ‘advertainment’ series “Deals of Desire” taps into customers’ “main character energy” and follows similar efforts from the retailer that bridge content and co
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Daniel
Heineken turns any phone ‘boring’ to encourage IRL connection
Heineken turns any phone ‘boring’ to encourage IRL connection A recently launched app shuts down other apps, notifications and camera functions for a set period of time. Dive Brief: Heineken is ramp
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